-- Fresh from its Aug. 9 spin-off from IAC/InterActiveCorp, Expedia
Inc. entered into an agreement with the United Nations Foundation
(UNF), a public charity created by Ted Turner to promote an
awareness of sustainable tourism and UNESCO World Heritage sites.
partnership is still in its formative stages, the agreement stakes
out four areas of activity through which it will pursue its
promote education about the World Heritage sites by dedicating
portions of its travel Web sites to posting information about them.
For instance, a number of World Heritage information pages will be
mounted on Expedia.com. In addition, other Expedia Inc. sites --
which include Classic Custom Vacations site, Hotels.com, Hotwire and TripAdvisor -- may
be included in the initiative, but the determination of which ones
has not yet been made.
create trips to World Heritage destinations and offer them for sale
on its Expedia.com Web site. On the pages dedicated to
information about World Heritage destinations to which Expedia
offers trips, it will display buttons to click on booking trips to
the destination. All net profit from the trips will be donated to
the UNF for the support of World Heritage activities. Expedia has
not yet announced which of the 812 World Heritage sites it will
offer trips for. (If any additional Expedia Inc. sites join the
initiative, they too will feature this option.)
Expedia will match
donations up to $50,000 total toward developing locally owned
tourism enterprises at World Heritage sites.
will help develop sustainable, locally owned and managed tourism
businesses at World Heritage sites.
The plans are still
in preliminary stages, a spokesman said, and the complete plan will
be announced in late November.
For a complete list
of the World Heritage sites, see http://whc.unesco.org/en/list/. For more information
about the U.N. Foundation, see www.unfoundation.org.
reporter David Cogswell, send e-mail to [email protected].