NEW YORK -- The French Government Tourist Office unveiled its
first advertising campaign specifically for young, active
The campaign's tagline is "Warning: A French adventure might
spoil you for life."
The print campaign depicts soft adventures, such as
water-skiing, bicycling and hot-air ballooning.
The French tourist office also announced an alliance with
MasterCard similar to the MasterCard Destinations programs already
in existence with China and Mexico.
The program, promoted to MasterCard members, will provide
cardholders with a variety of bonuses, including a directory of
French establishments that have exclusive value-added offers.