Fashion Perspective offers that and more in city tours

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RICHMOND, Va. -- Fashion Perspective Tours, based here, is operating a Hong Kong program delving into the Chinese city's prolific fashion industry and giving clients the opportunity to meet and purchase merchandise from fashion designers.

Fashion Perspective Tours owner Pam Sexton has been running fashion-based tours -- mainly to Europe -- for about five years, and recently branched out into wine- and food-related programs.

She said she typically offers about 12 trips per year to fashion capitals such as Paris, Milan and London, with previous tours also visiting Spain, Portugal and Indonesia.

"My love has always been fashion, travel and art, and I feel very fortunate I've been able to combine all three," Sexton said.

Sexton said many travelers joining her July 12 Hong Kong program will be fashion students from Virginia Commonwealth University and Western Carolina University. "My mission statement is reasonably priced tours with exclusive contacts in the world of fashion," she said. "My whole focus is to be affordable. I've had students who have never been on an airplane before, and who've never traveled out of state. It expands their horizons, and travel is an education you [absorb] by osmosis.

"Basically, most of my trips are offered to the public, and also through museums, junior leagues throughout the country and the Art Institute of Atlanta," she continued.

This year's One Week in Hong Kong tour starts at $1,850 per person, double, with roundtrip air from the East Coast, and includes six nights' accommodations, American breakfast daily, a half-day city tour, transfers, visits to the city's unique markets and meetings with local designers.

Sexton said the tour begins with a half-day orientation tour traveling to Hong Kong sites such as Victoria Peak, Aberdeen and Repulse Bay, followed by a trip to the Museum of History.

"I think it's important to start out a trip in a foreign country with background," she said. "It also is a great resource because the gift shop carries fashion books."

Sexton said other stops include the Tang department store, which carries high-end products such as silk jackets and dresses, men's wear, and home and fashion accessories. "Then we do the Jade, Bird and Night markets," she said. "The last group went to the Night market every night because they were into bargaining."

Also featured on the tour are the antique markets of Hollywood Road, Ladder Street, Cat Street and outlets near the Man Mo Temple.

According to Sexton, a highlight of the program is a tour of the Young Designers' Gallery. "On my first trip to Hong Kong, I just imagined this as a museum environment highlighting the best young designers, but it's actually a shop where you can buy accessories and women's apparel," she said. "The [merchandise] is beautifully made and the prices are not way out of sync."

Sexton said she also will set up appointments at the School of Design and the Institute of Textiles and Clothing at Hong Kong Polytechnic University.

Fashion Perspective Tours

Reservations: (804) 649-0562

Fax: (804) 644-3155

E-mail: [email protected]

Web: www.costumegallery.com/fashion/tours.html

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