Firm aims to broaden upscale-safari market

PHILADELPHIA -- The Tanganyika Safari Co. plans to introduce its line of intimate and luxurious tented camping safaris to more travel agencies during the coming months, said president Charles Levering.

TanzaniaThe 7-year-old company operates exclusively within Tanzania and specializes in private safaris and small groups.

Although the country's tourist business suffered a setback in the wake of the bombing of the U.S. embassies in Dar es Salaam and in Nairobi, Kenya, the situation appears to be stabilizing, and operators believe Tanzania will recover.

For one thing, few safari-goers enter Tanzania via Dar es Salaam; Arusha is the main gateway for the northern region, home to Mount Kilimanjaro, Ngorongoro Crater and the Serengeti plains.

Levering believes that more retailers could sell the high-cost ticket tours his company offers, in part because this type of package contrasts sharply with the standard minivan tour of Africa's game parks.

"A lot of clients are paying huge amounts of money for what is simply a standard 'zoo tour,' " he said.

Tanganyika might host a series of travel agent seminars in the near future, Levering said.

Levering explained that his company has a permanent staff of experienced guides based in Tanzania who know the country well.

The Tanganyika Safari Co., (800) 242-8185, fax (281) 259-0705.

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