Firms create 'wild' airport shuttle


TORONTO -- Mirvish Productions and Pacific Western, a motorcoach concern, teamed to give passengers on Pacific Western's Airport Express Service a "Lion King" experience.

Mirvish owns the 2,000-seat Princess of Wales Theatre in Toronto, where "The Lion King" is running indefinitely.

Both firms, which welcome group business from the U.S., gave the Airport Express Service buses a "Lion King" theme both inside and out, complete with a jungle-like interior, music from the show and costumed drivers.

The Airport Express Service runs 116 trips daily, carrying visitors between the city's Pearson Airport and 14 downtown locations.

Explaining the move, David Mirvish, co-owner of Mirvish Productions, said that "65% of our theater customers are visitors to Toronto."

The bus conversions will not only benefit "The Lion King," he added, but the entire theater district.

The commissionable fare is $9.20 one-way.

Mirvish also owns the 1,500-seat Royal Alexandra Theatre, where the show "Mamma Mia" is running, and plans to take over the 2,300-seat Canon Theatre, formerly the Pantages.

Mirvish Productions can quote group rates for 20 or more for each show.

For group sales, contact Mirvish Productions at (800) 724-6420 or (416) 593-4142.

For airport transfers, contact Pacific Western at (800) 387-6787; for group sales, (905) 564-3232, Ext. 225.

JDS Travel News JDS Viewpoints JDS Africa/MI