Fla. Adam's Mark to build $45M addition

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DAYTONA BEACH, Fla. -- The Adam's Mark Daytona Beach plans to break ground in early 1999 on a $45 million, 11-story tower wing with 306 rooms.

When completed in fall 2000, the addition will bring the total room inventory to 743.

Also to be added during the expansion, according to general manager Mike Ako, is 35,000 square feet of meeting space, including an 18,000-square-foot ballroom. This will bring the total function space to more than 60,000 square feet.

The expansion, the Adam's Mark's second, also includes a second fitness center and a second pool with deck.

In the past year, the Adam's Mark completed a $6 million renovation that included more meeting space, 24 oceanfront cabanas, a restaurant, a beachside food court and a pool bar.

The 200-seat Clock Tower restaurant overlooks the lobby and ocean and serves three meals a day.

Ako said he expects more conventioneers to bring along family members since the Adventure Landing water park opened in Daytona Beach.

A shopping complex also is planned near the hotel as well as a parking garage. When the garage opens in 2000, driving and parking on a one-mile stretch of beachfront near the hotel will be banned, making the beach more attractive, Ako said.

In other Adam's Mark news, the Adam's Mark in Clearwater completed a $4.5 million renovation of 207 guest rooms and the lobby area.

There are tentative plans as well to expand the 496-room Adam's Mark Orlando, which is connected to the Florida Mall.

In addition, a 950-room Adam's Mark Hotel is set for Jacksonville.

Adam's Mark Hotels, Phone: (800) GTD-COMM, CRS: all major systems

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