Fla. Gold Coast Ad Campaign Launched

TALLAHASSEE, Fla.--A $750,000 consumer ad campaign was launched July 12 focusing on the 100-mile-long Florida Gold Coast and aimed largely at residents of 10 secondary markets, such as Milwaukee, St. Louis and Dallas.

The campaign is a joint effort to boost shoulder season travel. It was undertaken by the Greater Miami, Greater Fort Lauderdale and Palm Beach County convention and visitors' bureaus; American Airlines Vacations; Gogo Worldwide Vacations; Travel Impressions, a unit of American Express, and Visit Florida, the state's public-private tourist promotion concern.

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