TALLAHASSEE, Fla.--A $750,000 consumer ad campaign was launched
July 12 focusing on the 100-mile-long Florida Gold Coast and aimed
largely at residents of 10 secondary markets, such as Milwaukee,
St. Louis and Dallas.
The campaign is a joint effort to boost shoulder season travel.
It was undertaken by the Greater Miami, Greater Fort Lauderdale and
Palm Beach County convention and visitors' bureaus; American
Airlines Vacations; Gogo Worldwide Vacations; Travel Impressions, a
unit of American Express, and Visit Florida, the state's
public-private tourist promotion concern.