TALLAHASSEE, Fla. -- Visit Florida, the state's private
public-tourism marketing operation, chose the Orlando area for the
debut of the FLA USA Official Discount Card, offering savings of up
to 40% or more at a variety of participating supplier concerns.
Florida Travel Passport of Orlando is cooperating in development
of the card. Cardholders also are eligible to win prizes in a
monthly sweepstakes and can automatically earn and accrue bonus
points redeemable for merchandise.
The cards, which eventually will be available elsewhere in
Florida, were sent to U.S. and European travel agents and tour
The card also will be found at consumer travel shows and at
Florida Welcome Centers.