Fla. discount card to make Orlando debut

TALLAHASSEE, Fla. -- Visit Florida, the state's private public-tourism marketing operation, chose the Orlando area for the debut of the FLA USA Official Discount Card, offering savings of up to 40% or more at a variety of participating supplier concerns.

Florida Travel Passport of Orlando is cooperating in development of the card. Cardholders also are eligible to win prizes in a monthly sweepstakes and can automatically earn and accrue bonus points redeemable for merchandise.

The cards, which eventually will be available elsewhere in Florida, were sent to U.S. and European travel agents and tour operators.

The card also will be found at consumer travel shows and at Florida Welcome Centers.

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