Fla. legislature approves $20M for tourism

TALLAHASSEE, Fla. -- The $20 million sought by Gov. Jeb Bush to beef up tourism advertising in light of post Sept. 11 losses was approved by the Florida legislature during a special session last week.

The funds, however, must be matched by the private sector in order to be used, starting in January.

Visit Florida's ad agency, Fahlgren Benito Advertising, Tampa, began enlisting the support of cooperative advertising partners.

Austin Mott, president and chief executive officer of Visit Florida, said the funds will complement and expand upon the current effort to bolster in-state and regional drive market visitation, eventually progressing into more distant domestic and international visitor markets.

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