Fort Lauderdale CVB promotes plans


FORT LAUDERDALE -- The Greater Fort Lauderdale Convention & Visitors Bureau has identified four areas of tourist activity and introduced related packages, all of which can be booked by agents.

"Agents can make reservations, do the vouchering, all by calling one number. It's like one-stop shopping," said Lee Levering, executive director for leisure sales and marketing for the Greater Fort Lauderdale CVB.

The four areas are pre- and post-cruises, scuba diving, arts and entertainment and golf.

"If somebody wants to book a golf package, they can add scuba diving, for example," he said.

Information from agents, including a group of visiting ASTA board members from New Jersey, led to creation of the packages, Levering said.

The bureau created its packages in conjunction with Compass Distribution, a Clearwater, Fla.-based promotions and fulfillment company, which is a division of Tampa, Fla.-based Paradigm Communications.

"We came up with the niche markets, such as scuba and golf, and [Compass] helped with the nitty-gritty on how to do that," said a spokeswoman for the bureau.

"We had pre- and post-cruise packages before, but this was the first time we went into the other niche markets," said a spokesman for Compass.

Those calling the fulfillment number, including consumers, are offered three choices: They can have vacation planners mailed to them, they can have information sent by fax, or they can book a package.

The toll-free line offers a connection to representatives of Compass for the latter.

Pre- and/or post-cruise packages start at $90 per person, double, for two nights.

The price covers hotel, a choice of admission to various attractions such as Butterfly World or the Jungle Queen Cruise and a $20 meal credit at a choice of several restaurants.

Golf packages offer two nights' accommodations and one round of golf at a choice of local courses.

These start at $105 per person, double.

Options for all the packages at an additional cost include visits to cultural attractions and ground transportation.

Greater Fort Lauderdale CVB, Phone: (954) 765-4661, Phone: (800) 22-SUNNY

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