Four Points by Sheraton to debut in July

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WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts said it will open the company's first Four Points by Sheraton brand in New York in July.

The new-build, 158-room Four Points by Sheraton Manhattan will be located in the city's Chelsea district, an area known for its eclectic nightlife, galleries, restaurants and shopping.

The hotel is owned by Chelsea Grand and operated by Interstate Hotels. Starwood will manage the property.

Starwood said its Four Points brand, which fits into the full-service, midprice category, is the company's fastest-growing flag.

Starwood last year opened Four Points hotels in Woburn, Mass.; Detroit, Mich.; Fairview Heights, Ill.; and Wichita, Kan.

This year, Four Points hotels are scheduled to open in Egypt, China, Paraguay and Uruguay.

Since its inception in 1995, the Four Points by Sheraton brand has grown to 153 properties in 16 countries.

Hoyt Harper, the brand's senior vice president, said the new hotel will "add value to Starwood's already strong presence in New York."

Starwood has the distinction of being the largest hotel operator in the city with 11 properties, but its five W hotels, the St. Regis and the Westin New York at Times Square properties are more synonymous with trendy and pricey than value.

The new hotel will be located on the south side of West 25th Street between Sixth and Seventh avenues.

The 21-story hotel will feature a traditional brick-and-stucco exterior and a "chic vintage interior," according to Starwood.

Like all Four Points by Sheraton properties, the hotel will feature an on-site restaurant and lounge serving three meals a day; room service with a 30-minute guarantee; a fitness center; and business services and meetings space with full catering facilities.

Rooms will feature work areas with a desk and ergonomic chair; two dual-line telephones with voice mail and data ports; and coffeemakers.

Rates will range from $149 to $299 per room, double.

For information or reservations, call (888) 625-5144 or visit the Web at www.starwood.com.

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