Four Seasons Jackson Hole is a profitable sell

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TETON VILLAGE, Wyo. -- The latest entry in the luxury ski market is the new Four Seasons Resort Jackson Hole, which opened earlier this year to much fanfare.

The property, which offers the kind of over-the-top services and amenities specific to the Four Seasons brand, is not only a first for the company but a new direction for the mountain, as well.

One of the effects of our resort being here in Jackson Hole is that we provide a better business climate for other top-end service providers in the valley, said General Manager Paul Cherrett of the mountains transformation from ski-centric to destination resort.

And while the local economy stands to benefit from the new property, travel agents can benefit, as well, particularly when selling high-end, commissionable packages that include such components as accommodations, equipment rentals, lift tickets and meals.

The 148-room property, including 18 suites and 24 master suites, boasts an upscale mountain decor, panoramic views and all the latest in high-tech gadgets as well as the all-important ski-in/ski-out access to the slopes.

To further minimize the hassle that goes with skiing -- from renting and storing equipment to lugging it around -- the hotel offers a ski concierge service, designed to fine-tune the process.

The service consolidates the cumbersome chore of getting ready for a day on the slopes by offering an in-house ski rental shop, lift tickets, equipment tuning and storage and ski valet service.

Guests receive custom boot fittings -- in their guest rooms if they dont want to venture to the 2,000-square-foot concierge space on the resorts ground floor -- using top-of-the-line Atomic and Solomon equipment. They can register with the ski concierge for ski school or ski guide services.

The ski concierge facility is located within steps of the Teewinot chairlift and Bridger gondola. Guests for whom lugging equipment is too troublesome can take advantage of the ski valet service to carry their equipment for them.

The lobby at the Four Seasons Resort Jackson Hole.As for dining, the property offers the only slope-view restaurants in Teton Village, including heated, outdoor terraces and outdoor fireplaces. The Peak Bar offers bistro-style, casual fare as well as a bustling apres ski scene.

The Westbank Grill is devoted to fine dining, although the atmosphere retains a relaxed Wild West feel, while the Lobby Lounge boasts live music and a roaring fireplace.

Guests can opt for apres ski pampering at the Spa, a 12,000-square-foot facility with 16 treatment rooms, an outdoor heated pool and three outdoor hot tubs situated slopeside among aspen trees, waterfalls and oversized boulders.

Luxurious touches, such as warm, peppermint-scented face cloths, heated towels and robes, slippers, complimentary hot chocolate and smores, are also on hand.

The hotel decor features more than 2,000 works of original art, from the 1700s to the present.

And while all this luxury doesnt come cheap, packages are available, including a variety of value-added components.

A Ski Spree package combines ski-in/ski-out accommodations, daily lift ticket and daily equipment rental from the in-house ski shop. Valid from Jan. 2, the package starts at $554 per night, rising to $620 from Feb. 3.

An early-season version of the package is priced from $275 a night from Dec. 4 to 16. A three-night minimum stay is required for all Ski Spree packages.

Off-slope activities and excursions also can be arranged through the resort, such as snow coach tours to Yellowstone National Park, dog sledding, snowmobiling and snowshoeing. Adventurous types can even try tandem paragliding over the peaks of the Tetons, ice climbing and backcountry ski touring.

Families who prefer a gentler pace can enjoy snow tubing down groomed trails, ice skating and sleigh rides through the National Elk Refuge.

For more information, call (307) 732-5000 or visit www.fourseasons.com.

To contact reporter Felicity Long, send e-mail to [email protected].

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