HONOLULU -- Four smaller Hawaii hotels and resorts teamed up to
form a marketing group called Hideaways Hawaii. Members are: The Mauian Hotel at Napili in west Maui.
The Ilima Hotel in Waikiki.
Hanalei Colony Resort at Haena on Kauai's north shore.
The Chalet Kilauea Collection, with 30 units in bed-and-
breakfast facilities and vacation homes outside Hawaii Volcanoes
The group is preparing a campaign, beginning this month, that
will include programs ranging from joint representation at trade
shows to direct mailIt is creating a Web site,
www.hideaways-hawaii.com, with links to each property's Internet
site. "We can share costs and become more effective in promotion
and getting the word out. We have similar pricing, and not many
know us," said Phil Sammer, Ilima Hotel's general manager.
Said Brian Crawford, owner of the Chalet Kilauea Collection,
"We're all small and privately owned and offer the personalized
service and intimate vacation experience that you get from such
properties. And, in reality, we all need more business."The Ilima Hotel has 99 studios and one- and two-bedroom suites,
all with full kitchens. The 17-story property, on Waikiki's
Nohonani Street, two blocks from the beach, features a heated pool,
a sauna and exercise room, a conference room and a restaurant and
Rates range from $95 to $295, with a $12 per night surcharge
through March 31.The 40-year-old oceanfront Mauian, in two-story buildings on
two acres, is owned by the Aluli family. The hotel has 44 studios
with fully equipped kitchens. It has a weekly cocktail party, a
meeting room, a pool and a family room with large-screen
television, library and board games (rooms do not have telephones
or televisions). Rates, including continental breakfast, begin at
$145 until March 31 and $125 from April 1 to Dec. 22.Hanalei Colony Resort has 48 two-bedroom condominium units in
13 two-story buildings.
The beachfront condominium has a pool and Jacuzzi, barbecue and
picnic areas and complimentary continental breakfast twice weekly.
Units do not have televisions or phones. Rates range from $130 to
$215; from $150 to $240 between June 1 to Sept. 8.The Chalet Kilauea Collection has three bed-and-breakfast
facilities, five vacation homes, a restaurant and a cafe in Volcano
village. Rates range from $45 to $395.
The properties' toll-free numbers are: Mauian, (800) 367-5034;
Ilima Hotel, (800) 367-5172; Hanalei Colony, (800) 628-3004, and
the Chalet Kilauea Collection, (800) 937-7786.