Frequent Skier Program Slated to Hit Vail Resorts

By Stephanie Kang

WASHINGTON -- Vail Resorts is launching a frequent skier program, called the Peaks Loyalty Program. Similar to a frequent flyer program, the Peaks allows guests to earn points for lift tickets, lodging and meals that can be applied to future trips to any of the four Vail Resorts in Colorado, Jim Felton, Vail Resorts communications director, told reporters here. The four resorts are Vail, Beaver Creek, Breckenridge and Keystone.

The earned points are transferable to family members and can be applied to the following year. Clients can sign up for the free program by accessing Vail Resorts' Web site at http://, which also offers snow reports, package deals, reservations information and a virtual mountain tour.

Meanwhile, United Airlines is launching direct 757 service to Vail/Eagle County, Colo., from Washington (Dulles), New York (Kennedy) and Chicago for the ski season (mid-December through April). The carrier also serves the Vail resorts from Denver and Los Angeles. American Airlines launches its seasonal 757 flights to Vail/Eagle County from Dallas/Fort Worth and Chicago on Nov. 26; and from Miami, Newark, New York (LaGuardia) and Los Angeles on Dec. 20.

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