GNTO appoints director of N. American ops

NEW YORK -- The German National Tourist Office appointed Michaela Klare, who once headed domestic marketing efforts, as director of North American operations here, replacing Udo Grebe.

Klare, who has an MBA in tourism management from the University of Trier, Germany, and managed domestic marketing for the GNTO at its head office in Frankfurt, also oversaw operations for tour company YMCA Travel Service and, most recently, served as project manager for the Steigenberger Hotels chain, Germany's largest.

One of Klare's primary goals, she said, would be to court both first-time and repeat visitors, including U.S. military personnel who may have worked or been stationed in Germany.

According to the GNTO, almost 2 million Americans visit Germany each year, making the country the fourth most popular with U.S. vacationers to Europe, after the U.K., France and Italy.

"I want North Americans to see the new Germany, including the splendid 'new' Berlin and all the wonders old and new that our country has to offer," Klare said in a statement.

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