ATHENS, Ga. -- The Athens (Ga.) Convention & Visitors Bureau
revamped its group tour marketing plan.
According to a spokeswoman, in the last six months, "[Athens]
has made a real push to package our attractions and proactively
market to tour operators."
"In fact," she said, "we have already sold more [group business]
to date than in all of the year 2000."
The first move was to publish its first Group Tour Planners
The guide highlights sample itineraries of three-day tours with
themes ranging from heritage to gardens to fine arts.
The Athens CVB also customizes tours for groups.
Some of the attractions in the surrounding Athens area that are
included in tour descriptions are the State Botanical Garden of
Georgia, the U.S. Naval Corps Museum, the Taylor-Grady House and
Arnocroft House, the Georgia Museum of Art and the Morton
"We've also included other attractions categorized by niche for
groups to extend their stay or build a customized tour," said the
Athens is located approximately 65 miles northeast of
For more information or to request a guide, call (800) 653-0603
or visit www.visitathensga.com.