BERLIN -- Hospitality chain Derag Hotel and Living knows all about
the comforts of home, and now it's aiming to attract U.S. travel
agents and vacationers to its extended- and short-stay properties
across Germany and Austria.
Derag operates 10 hotels in Berlin, Frankfurt, Munich, Nuremberg
and Weimar, Germany, and Vienna.
The chain is expanding, with a property under construction in
Bonn and plans for hotels in Dusseldorf and Hamburg, Germany, as
well as Amsterdam.
President and CEO Max-Michael Schlereth said the Munich chain is
the market leader in Germany's all-suite and apartment-style
Derag's portfolio includes four-star hotels designed as
"home-like" temporary residences and one luxury, five-star
property, the Grand Hotel Russischer Hof in Weimar.
Each property comprises about 30% traditional hotel rooms and
70% extended-stay quarters, but that balance can be altered to meet
While business travelers account for 85% of Derag's clientele,
the chain is hoping to lure more leisure visitors with quality
service at midscale prices, according to Schlereth.
"We have service that is more or less the same as in
[traditional] hotels," he said. "They're like four- or five-star
hotels, but you pay rates found in a three-star."
And individual properties go further; for example, the Hotel
Koningen Luise in outer Berlin caters to family needs with special
children's rooms. Hotel director Bernd Gotz said the kids' rooms
are occupied about 10 days per month.
Other properties court businesspeople with laptop rentals and
wireless in-room LAN access.
"Each hotel is different, but all bring the advantages of
apartment living to the hotel business," said Gotz.
Derag hopes to quadruple bookings from the U.S., Schlereth said.
"The U.S. market is going to be very important to us," he said.
The company, which pays 10% to 12% commission, has begun putting
out feelers to the travel agency community. It may open a U.S.
sales office and has begun negotiations with several tour
For details, call Diana Orban Associates at (973) 605-2330.