STUTTGART, Germany -- In a first-ever joint marketing effort, the
German and Austrian tourism boards by midsummer will offer auto and
rail tours combining both countries' top Unesco World Heritage
sites to tour operators in their home markets and the U.S.
While several U.S. operators expressed interest in the two
10-day and one five-day itineraries -- from Frankfurt or Munich to
Salzburg and Vienna -- none has yet committed, said Birgit Dittmar,
Unesco product manager for the German National Tourist Board
The U.S. was designated as a launch market for the product
because "Americans value the importance of Unesco designations more
than most," Dittmar said.
The packages will consist of accommodation at Unesco partner
hotels, guided town tours, city and museum passes and visits to
World Cultural Heritage sites; for example, five-day itineraries
from Munich will stop at the Wieskirche church at Pfaffenwinkel,
Germany, and the historic centers of Salzburg and Hallstatt in
The GNTB also is interested in devising similar tours in
partnership with Switzerland, said Dittmar.