Giants, Bermuda in marketing pact

NEW YORK -- The Bermuda Department of Tourism became Giants' first preferred-destination-marketing partner.

The preferred marketing agreement features marketing and promotional components, including direct mail, value-added bonuses, destination training and online destination information featured on www.giantstravel.com through a link to www.bermudatourism.com.

According to Jack Mannix, Giants president and CEO, Giants chose Bermuda as its first preferred-destination-marketing partner because of the "vacation opportunities it offers our members' upscale clients" as well as for Bermuda's marketing support.

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