NEW YORK -- The Bermuda Department of Tourism became Giants' first
The preferred marketing agreement features marketing and
promotional components, including direct mail, value-added bonuses,
destination training and online destination information featured on
www.giantstravel.com through a link to www.bermudatourism.com.
According to Jack Mannix, Giants president and CEO, Giants chose
Bermuda as its first preferred-destination-marketing partner
because of the "vacation opportunities it offers our members'
upscale clients" as well as for Bermuda's marketing support.