NEW YORK -- The British Tourist Authority launched a worldwide
campaign called Britain, Now is the Time, to serve as the umbrella
theme for Great Britain's millennium celebrations. Greenwich,
England, located in south-east London, is situated on the Prime
Meridian, and the BTA said there is "nowhere better to celebrate
the new millennium than the place where time begins and where it is
measured around the world."
According to BTA chairman David Quarmby, "There are three
aspects to our campaign: time and the importance to the world of
Greenwich and Greenwich Mean Time; the Millennium Dome, now under
construction in Greenwich, and the regeneration of Britain's
cultural and environmental assets."
The series of projects surrounding millennium celebrations are
described in a BTA leaflet called Now is the Time. Agents can
receive copies by calling the BTA at (800) 462-2748.