Great target: Firearms course offers 100% pay


LAS VEGAS -- It isn't often, if ever, that agents see or hear the words "100% commissionable."

But that's what Front Sight Resort is offering to travel agents who sell any of its three most popular firearms training courses, priced at about $600 each per person.

"There's no catch, and it's not a typo," said Ignatius Piazza, who founded the institute in 1996 in Bakersfield, Calif. (45 minutes northwest of Las Vegas), to teach people self-defense and personal safety skills.

"The reason we can [pay 100%] is that we have a history that shows that when people take one course with us, they want to take everything we offer, and they want to bring their spouse and their kids. We know we will get a lifetime of business from the client on the back end."

In other words, for agents the commission is a one-time, drop-dead deal per client, paying up to 600 bucks per course.

"With 100% commission, agents can price it however they want, or they can include it in whatever type of promotion they like," he said.

The only restriction is that clients must be new to Front Sight and its programs, he said.

As Piazza indicated, Front Sight, whose growth necessitated a move to the current 550-acre Nevada site in 1997, offers not only a wide variety of firearms courses but also a choice of martial arts training, children and youth safety courses and corporate team-building programs.

In addition, he noted, a course in defensive driving will be offered beginning this fall.

"We've proven that over five years, we have a 95% repeat rate for clients who return within six months to a year [of when they took their initial course]," he said. "We have so much to offer once a person gets a firearms training course that we're willing to give [that much commission on an introductory course]."

The three classes available for commission are the Defensive Handgun course, the Tactical Shotgun course and the Practical Rifle course -- all weekend classes that can be booked as add-on elements for clients who may be in Las Vegas for business.

"We wanted to make [the classes] very, very easy to incorporate into travel plans," Piazza said, noting that most clients either stay at a hotel in Las Vegas or book a room in one of the three hotel-casino properties in nearby Pahrump.

Piazza suggested that interested travel agents check out Front Sight's new Web site, at, and browse through the course descriptions before contacting promotion director Wes LaHuillier by phone at (702) 837-5289, by fax at (702) 914-0852 or by e-mail at [email protected].

LaHuillier will sign up the travel agency over the phone and then send out brochures, an application and a detailed packet suggesting 12 ways to use the program, said Piazza.

Each agency is also assigned a Front Sight rep to "help them [make] this program marketable," who will follow up by creating as much business for them as possible, he added.

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