LAS VEGAS -- It isn't often, if ever, that agents see or hear the
words "100% commissionable."
But that's what Front Sight Resort is offering to travel agents
who sell any of its three most popular firearms training courses,
priced at about $600 each per person.
"There's no catch, and it's not a typo," said Ignatius Piazza,
who founded the institute in 1996 in Bakersfield, Calif. (45
minutes northwest of Las Vegas), to teach people self-defense and
personal safety skills.
"The reason we can [pay 100%] is that we have a history that
shows that when people take one course with us, they want to take
everything we offer, and they want to bring their spouse and their
kids. We know we will get a lifetime of business from the client on
the back end."
In other words, for agents the commission is a one-time,
drop-dead deal per client, paying up to 600 bucks per course.
"With 100% commission, agents can price it however they want, or
they can include it in whatever type of promotion they like," he
The only restriction is that clients must be new to Front Sight
and its programs, he said.
As Piazza indicated, Front Sight, whose growth necessitated a
move to the current 550-acre Nevada site in 1997, offers not only a
wide variety of firearms courses but also a choice of martial arts
training, children and youth safety courses and corporate
In addition, he noted, a course in defensive driving will be
offered beginning this fall.
"We've proven that over five years, we have a 95% repeat rate
for clients who return within six months to a year [of when they
took their initial course]," he said. "We have so much to offer
once a person gets a firearms training course that we're willing to
give [that much commission on an introductory course]."
The three classes available for commission are the Defensive
Handgun course, the Tactical Shotgun course and the Practical Rifle
course -- all weekend classes that can be booked as add-on elements
for clients who may be in Las Vegas for business.
"We wanted to make [the classes] very, very easy to incorporate
into travel plans," Piazza said, noting that most clients either
stay at a hotel in Las Vegas or book a room in one of the three
hotel-casino properties in nearby Pahrump.
Piazza suggested that interested travel agents check out Front
Sight's new Web site, at www.frontsight.com, and browse through the
course descriptions before contacting promotion director Wes
LaHuillier by phone at (702) 837-5289, by fax at (702) 914-0852 or
by e-mail at [email protected].
LaHuillier will sign up the travel agency over the phone and
then send out brochures, an application and a detailed packet
suggesting 12 ways to use the program, said Piazza.
Each agency is also assigned a Front Sight rep to "help them
[make] this program marketable," who will follow up by creating as
much business for them as possible, he added.