Greater Miami to launch $1.5M ad campaign

MIAMI -- As part of its $5.4 million summer advertising effort, the Greater Miami Convention & Visitors Bureau will launch $1.5 million worth of 30-second TV spots.

They will carry the message that: "There's never been a better time to visit Greater Miami and the Beaches."

The "call to action" portion of the commercial will include a suggestion to contact a travel agent, a spokeswoman for the Greater Miami Convention & Visitors Bureau said.

The TV markets include: Atlanta; Baltimore; Birmingham, Ala.; Boston; Charlotte, N.C.; Chicago; Dallas; Detroit; Los Angeles; Memphis; Nashville; New York; Philadelphia; and Washington.

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