Greater government contributions spur CTO marketing plans

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NEW YORK -- The Caribbean Tourism Organization recently announced an enhanced and restructured plan aimed at bringing its long-talked-about regional marketing program a step closer to reality.

Caribbean governments agreed to increase their individual annual marketing contributions to $3 million in 2001, up from the $2 million each government has contributed per year for the past six years.

In 2002, CTO hopes the amount from each government will total $4 million.

That money, along with private-sector funding, will be used for a variety of mutually agreed upon co-op programs.

The programs will be targeted at specific markets in the U.S., Europe, South America and within the Caribbean.

"Successful promotions, effective public relations and viable communications will complement our regional marketing program and enhance consumer awareness of the Caribbean," said Jean Holder, secretary general.

Other news from CTO's Caribbean Week, held recently in New York:

  • CTO's Web site (www.caribtourism.com) will include new portals, called Caribbean Global Gateways.
  • The portals will funnel consumers to specific member sites and topics of interest, such as festivals.

    The enhancement is geared toward boosting consumers' visits to the Web site as well as to the sites of CTO's 32 member countries. CTO hopes to unveil the revamped site this fall.

  • Aruba's new airport, set for completion this spring, will enable U.S.-bound passengers to clear customs and immigration in Aruba.
  • The Hilton Tobago plans a June opening.
  • Cruise arrivals in Barbados are up 44% this year over the same period last year, due in part to the erection of a new cruise pier.
  • Construction is set to start this summer on the renovations and reconstruction of Barbados' international airport.

  • In Puerto Rico, Marriott will operate and manage the 800-room hotel at the new convention center, which breaks ground this spring.
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