NEW YORK -- The Caribbean Tourism Organization recently announced
an enhanced and restructured plan aimed at bringing its
long-talked-about regional marketing program a step closer to
Caribbean governments agreed to increase their individual annual
marketing contributions to $3 million in 2001, up from the $2
million each government has contributed per year for the past six
In 2002, CTO hopes the amount from each government will total $4
That money, along with private-sector funding, will be used for
a variety of mutually agreed upon co-op programs.
The programs will be targeted at specific markets in the U.S.,
Europe, South America and within the Caribbean.
"Successful promotions, effective public relations and viable
communications will complement our regional marketing program and
enhance consumer awareness of the Caribbean," said Jean Holder,
Other news from CTO's Caribbean Week, held recently in New
York:CTO's Web site (www.caribtourism.com) will include new portals, called
Caribbean Global Gateways.
The portals will funnel consumers to specific member sites and
topics of interest, such as festivals.
The enhancement is geared toward boosting consumers' visits to
the Web site as well as to the sites of CTO's 32 member countries.
CTO hopes to unveil the revamped site this fall.Aruba's new airport, set for completion this spring, will
enable U.S.-bound passengers to clear customs and immigration in
Aruba.The Hilton Tobago plans a June opening.Cruise arrivals in Barbados are up 44% this year over the same
period last year, due in part to the erection of a new cruise
Construction is set to start this summer on the renovations and
reconstruction of Barbados' international airport.In Puerto Rico, Marriott will operate and manage the 800-room
hotel at the new convention center, which breaks ground this