NEW YORK -- Hong Kong is a magnificent city for women.
At least that's what April Merenda, Maupintour's vice president
of sales and marketing, thought when she visited the city in
February to scout it as a potential tour destination.
Maupintour is packaging the destination in two special-events
programs for its Maupintour Ltd. series -- one for Christmas and
one for the Chinese New Year -- as well as in an independent city
But when Merenda visited Hong Kong, she said she was impressed
with its potential as a destination for Maupintour's Gutsy Women
Travel, its escorted tour program for women only.
Gutsy Women's Travel Hong Kong program is indicative of the
whole tour series, featuring small groups, extended stays in
luxurious hotels, pampering, education, culture, exploration and
plenty of opportunity for shopping.
The itinerary is built around a five-night stay at the
Metropark, a centrally located four-star hotel. "It's a hotel that
is geared toward women," said Merenda. "It's on the Hong Kong
Island side, convenient for local shopping, has an out-door pool,
and all the rooms are equipped with the latest facilities."
The program includes a spa visit, a massage, classes in cooking and
Tai Chi, visits to the Man Mo Temple and Victoria Park and a sunset
"The secret to the success of Gutsy Women is that they appeal to
the multidimensional aspects of women's personality," said Merenda.
"It's like a little of everything rolled into one."
Still in its early phase, the Gutsy Women programs have already
settled into recognizable patterns, Merenda said.
"On the second or third day, the women-thing kicks in," she
said. "You are relaxed and opening up to women you never met in
your life. It's cheaper than therapy, an incredible way to bond
with like-minded people."
Three departures are scheduled for the Hong Kong trip: Sept. 22
to 29, Nov. 3 to 10 and Dec. 1 to 8.
The price is $1,500 per person, double, land only. A single
supplement is available for $235. Five breakfasts, three lunches
and five dinners are included.
The tour visits Aberdeen on Hong Kong Island, which was a refuge
for pirates two centuries ago; the Man Mo Temple, which dates to
1891; and cruises the Hong Kong harbor. The Hong Kong itinerary
also includes a Tai Chi class and a spa treatment.
Named after a book ("Gutsy Women"), which was written by its
spokeswoman and sometimes guest tour director Marybeth Bond, Gutsy
Women Travel was introduced in November 2001.
Gutsy Women Travel was based on research that showed that women
constitute a travel market distinct from men.
According to the research, women make 75% of travel decisions
and an even greater percentage of buying decisions overall.
Research also showed that women are more interested than men in
scenery, theme parks, spas, the arts and architectural and
For additional information or reservations, call (800) 255-4266
or visit Maupintour's Web site, at www.maupintour.com.