HTA approves HVCB's 2003 marketing budget

HONOLULU -- The Hawaii Tourism Authority approved the Hawaii Visitors and Convention Bureau's 2003 marketing plan, and will extend HVCB's current contract for both global leisure and corporate meetings and incentives marketing through Dec. 31, 2003.

Marketing budgets for the coming year will be $33.15 million on the leisure side and $2 million on the meetings and incentives side.

Previously, on Oct. 31, HTA shifted marketing responsibilities for the Hawaii Convention Center from HVCB to Philadelphia-based SMG -- which also will continue managing the center -- in response to a legislative mandate. The marketing budget for the convention center will remain $4 million per year.

"HVCB has been a terrific partner in keeping Hawaii at the forefront of an extremely competitive pack of destinations, said Rex Johnson, president and CEO of the Hawaii Tourism Authority. "We're working with them now to layer in some additional accountability measures so it will be easier for everyone to see the relationship between dollars spent and results produced."

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