HONOLULU -- The Hawaii Tourism Authority approved the Hawaii
Visitors and Convention Bureau's 2003 marketing plan, and will
extend HVCB's current contract for both global leisure and
corporate meetings and incentives marketing through Dec. 31, 2003.
Marketing budgets for the coming year will be $33.15 million on
the leisure side and $2 million on the meetings and incentives
Previously, on Oct. 31, HTA shifted marketing responsibilities
for the Hawaii Convention Center from HVCB to Philadelphia-based
SMG -- which also will continue managing the center -- in response
to a legislative mandate. The marketing budget for the convention
center will remain $4 million per year.
"HVCB has been a terrific partner in keeping Hawaii at the
forefront of an extremely competitive pack of destinations, said
Rex Johnson, president and CEO of the Hawaii Tourism Authority.
"We're working with them now to layer in some additional
accountability measures so it will be easier for everyone to see
the relationship between dollars spent and results produced."