NEW YORK -- Business travelers soon will have four more hotels to
choose from in the Big Apple.
Hampton Inn, the brand of midprice hotels located primarily in
suburban and roadside locations, plans a major push into New York,
where it will open four hotels by 2004.
Each of the hotels will be new builds, and Hampton put the total
price tag at more than $120 million. All will be franchises.
A 144-room Hampton Inn is scheduled to open by October at 108 W.
24th St. between Sixth and Seventh avenues, and a 65-room hotel is
scheduled to open by December at 320 Pearl St. near the South
Future properties include a 136-room hotel scheduled to open at
116 W. 31st St. near Herald Square by spring 2003, and a 220-room
hotel scheduled to open in 2004 across from La Guardia Airport in
A 216-room Hampton Inn opened earlier this year near Kennedy
Neil Shah, director of development for New Cumberland, Pa.-based
Hersha Group -- which will build the three Manhattan hotels -- said
Hampton's move into New York is part of its strategy to grow in
urban markets in response to demand.
"We see tremendous demand for quality, branded, midprice hotels
in urban markets, especially in Manhattan, which is severely
underserved in this segment," Shah said.
Hampton properties typically charge up to $100 per night,
depending on location, but New York prices are expected to be at
least double that because of the high cost of land and
construction. Rooms at the Hampton Inn at Kennedy Airport cost up
to $130 weekdays.
Still, those rates are well below the average daily room rate
here, which is around $181, according to PKF Consulting.
Hampton's customer base is divided evenly between business and
For information, call (800) HAMPTON or visit www.hamptoninn.com