SCOTTS VALLEY, Calif. --- With a commission of 11% on both air and
land components, Happytours Vacations appears well-primed for its
foray into 18 Caribbean destinations.
The commission on land components actually tops out at 15%,
depending on annual booking volume.
Although recent events have slowed booking volume, Happytours
"is pleased" with the support received from agents, according to
Dorothy Morgan, Caribbean marketing manager,
The bulk of business to date has been from the West Coast,
although Happytours departs from other U.S. gateways on Air
Jamaica, American and United.
The firm launched its Caribbean line in April, having tested the
waters during a five-year management contract with Colorado-based
Happytours' 10 sales agents and managers received training from
Cayman Islands' specialists and visited the destination on fam
"We encourage agents to book Cayman Brac and Little Cayman as
well as Grand Cayman," Morgan said.
The diversity of restaurants, attractions and dive opportunities
are key selling points.
The family market is particularly strong, Morgan said,
especially for condominiums.
Happytours' 130-page Carib-bean brochure includes rates,
property descriptions, a chart of room amenities, guest services
and sports options.
Island maps will be added this winter to the Web site.
Agents register at the site and book via e-mail or a toll-free
The 11 Cayman properties listed include eight on Grand Cayman,
two on Cayman Brac and one on Little Cayman, ranging from inclusive
resorts to condominiums and inns.
Happytours offers packages to other areas, including Tahiti, the
Cook Islands, Fiji and Hawaii.
For information, contact Happytours at (800) 877-4277.
The Web site address is www.happytours.com.