HONOLULU -- The Hawaii Visitors and Convention Bureau kicked off
its new advertising campaign.
Television commercials will air in eight cities, most running
through May 30, and nationwide on cable channels.
The $4 million campaign will include an eight-page Hawaii insert
in newspaper travel sections and Sunday magazines.
A 60-minute commercial, called We Are Hawaii and highlighting
the state's cultural diversity, will be aired.
The ads will appear in prime time on network channels in Dallas;
Denver; Portland, Ore.; Sacramento, Calif.; San Diego and San
Francisco, and cable channels in New York and Chicago.