Hawaii's hotel industry generated over $3.1
billion in 2007, matching the record set in 2006, according to a
report issued late last week by Smith Travel Research, a hotel
reported new all-time highs in average daily rate and revenue per
available room for the fourth consecutive year. ADR, which rose
6.8% to $199.87, more than offset a 4.2% decline in occupancy,
while revenue per available room grew 1.2% to $150.49.
Meanwhile, the number
of travelers to Hawaii fell last year for the first time since
2003, dropping 1.2% to 7.3 million, according to data compiled by
the Hawaii Department of Business, Economic Development and Tourism
and released last week.
But a shortfall in
visitor numbers compared with two years of robust growth might not
be viewed as a negative among Hawaii tourism officials. Hawaii has
been more than willing to trade the planeloads of mass travelers
who helped drive the state's arrivals numbers to a record high of
7.4 million over the last few years, for a lesser number of
high-end, high-spending visitors from the U.S. and Canada.
In economic terms
that matter -- RevPAR, daily visitor spending, overall spending by
Canadian arrivals and a measure of stability in overall length of
stay -- tourism executives have much to cheer about.
Alluding to the
preliminary visitor statistics for the year, Marsha Weinert,
Hawaii's tourism liaison, said, "We continue to be encouraged by
the increase in visitor spending as well as ongoing growth in the
number of visitors from markets such as Canada ... and the strong
performance of Hawaii's cruise industry."
While total visitor
arrivals dropped overall, arrivals from Canada climbed by 5.3%,
according to the state's research data. Arrivals from the West
Coast were up less than 1%, while East Coast arrivals were down
statewide increased 2.5%, to $182 per
person. Per-day spending was up among all markets. Canadian
visitors showed the largest increase at 5.5%.
The number of cruise
visitors grew 20.6% to 501,698 in 2007. That includes air
passengers who came to board ships and those who came by cruise
The average length of
stay across all islands was unchanged at 9.15 days.
contact reporter Margaret Myre, send e-mail to [email protected].