HONOLULU -- The Hawaii Visitors & Convention Bureau reorganized
its marketing structure, putting five vice presidents in charge of
various business divisions.
The divisions represent meetings, conventions and incentives
(MCI); developing international markets; marketing services; North
America, and Japan. Each vice president will report to Tony
Vericella, the HVCB's president and chief executive officer.
"We have streamlined and refocused responsibilities by assigning
highly qualified and creative individuals to Hawaii's market
areas," said Vericella.
David Preece will run marketing in the U.S. and Canada as vice
president for the North American market. A consultant to HVCB for
several months, he was formerly senior vice president of marketing
and sales at the Polynesian Cultural Center.
Gail Ann Chew was promoted from communications director to vice
president, heading the marketing services division. Marketing
services will help create and execute campaigns for the other
divisions. The MCI and Japan divisions were already in
Tokyo-based Kiyoshi Mukumoto continues as vice president for
Japan, and Sandra Moreno continues as vice president for MCI.
Vericella said a vice president for international developing
markets will be appointed soon.
That person will be responsible for leisure sales and marketing
in western Europe, Latin America, Oceania and Asia, excluding
Japan. He added that the new structure "will allow us to optimize
the market impact of funding, which is now in the ballpark with our
The state's tourism funding for the HVCB is almost $60
Since Jan. 1, tourism funding comes from a fixed percentage of
the state's hotel room tax and is administered by a new Hawaii
Tourism Authority. Prior to that, it had been voted upon annually
by the Legislature.
Vericella also announced that HVCB's human relations and
membership services operations will be consolidated under Terry
Lynne Hee, vice president of finance and administration. Market
research will continue to be directed by Barbara Okamoto.