HONOLULU -- Hawaii Gov. Ben Cayetano named 11 board members to the
new Hawaii Tourism Authority, which will direct the state's tourism
policy and marketing efforts.
"We will work with this authority to develop an all-encompassing
vision and marketing strategy for Hawaii's tourism industry," he
Legislation for the authority, passed last May, included a
dedicated source of tourism marketing funding that will more than
double promotional dollars. The state's hotel room tax will
increase from 6% to 7.25% Jan. 1, with 37.9% of the total room tax
-- almost $60 million annually -- going to the authority.
The state provides $25 million for marketing, which goes to the
private, nonprofit Hawaii Visitors & Convention Bureau (HVCB).
HVCB, however, has no responsibility for long-term marketing and
planning, and the state government has no strategic plan for
Under the new law, the state's annual contract with HVCB to
market Hawaii will run through June, at which time the authority
will decide how it will contract for marketing services and
Authority appointees, subject to state Senate confirmation in
the 1999 session, are unpaid. They are:Roy Tokujo, president and chief executive officer, Cove
Marketing Inc., and current HVCB chairman.Diane Quitiquit, director of research and development, Hawaii
County (Big Island).Mark Rolfing, of Rolfing Sports Inc., Maui.Gary Baldwin, a Kauai management consultant.Keith Vieira, vice president and director of operations,
Hawaii, Starwood Hotels.Gilbert Kimura, regional sales manager, Japan Airlines.Ron Wright, managing director, sales and marketing, Continental
Airlines.John Reed, chairman, Duty Free Shoppers of Hawaii.David Carey, president and chief executive officer, Outrigger
Hotels.Shari Chang, senior vice president, sales and marketing, Castle
Resorts.Kalowena Komeiji, an event and public relations
All are voting members except Komeiji.
Appointees were chosen from each of the counties. They are
Tokujo (Oahu), Quitiquit (Big Island), Rolfing (Maui) and Baldwin
(Kauai). The board will also have two ex-officio members -- the
state's director of business (voting) and director of