HONOLULU -- The Hawaii Tourism Authority is negotiating a six-year
deal with the Professional Golfer's Association to begin its annual
tour of tournaments here in return for a yearly payment of $1.8
A sports marketing firm called Team Hawaii was hired to
negotiate on behalf of the HTA, said Team Hawaii president Tom
The contract under negotiation calls for the PGA tour to start
in Hawaii and that six PGA events be held in the state each
Kiely told the HTA during a recent board meeting that 10 million
to 15 million television viewers will watch PGA events over a
period of days during the beginning of the tour each year.
The exposure is an equivalent of $15 million to $18 million in
advertising the state's tourism product, according to Kiely.