By Tony Bartlett
HONOLULU -- Hawaiian Airlines said it will contribute at least
$3 million to a special fund for a two-year Hawaii promotion. It
was the second company, and the first airline, to pledge money for
a marketing plan in the wake of a suspension of Hawaii aircraft
landing fees that took effect on Sept. 1. Hawaiian said the fee
suspension would save it $6 million a year.
Earlier, Outrigger Hotels & Resorts launched the marketing
idea, announcing it would contribute $1 million and challenge
airlines serving Hawaii to come up with $10 million -- a quarter of
the $40 million they will save annually from the suspension -- to
promote the state.
Outrigger proposed that the Hawaii travel industry come up with
another $10 million and that the $20 million raised be spent in
1998 and 1999 on a mainland television advertising campaign. Gov.
Ben Cayetano imposed a two-year moratorium on landing fees to boost
travel to Hawaii.
Meanwhile, Hawaiian Air introduced a promotion offering seven
days of free interisland travel for clients buying a roundtrip,
first class ticket from the mainland to Hawaii. Passengers booking
first class at a published excursion fare get a seven-day Hawaiian
Island Pass for unlimited interisland travel. The offer, which
applies to bookings made by agents direct and through wholesalers,
is for travel completed by Dec. 19. Originating cities are Los
Angeles; San Francisco; Seattle; Portland, Ore., and Las Vegas. To
book, call (800) 367-5320.