HONOLULU -- Hawaii's flat tourism performance this year continued
in June, its 582,230 total visitors down 1.1% from the month last
year. Eastbound visitors, mostly Japanese and totaling 228,370,
were down 5.3%.
However, the Hawaii Visitors and Convention Bureau was
encouraged by June's U.S. mainland growth; the market's 310,720
visitors were up 2.9%. Roberta Rinker-Ludloff, HVCB vice president,
marketing attributed growth "at least in part" to the bureau's $4
million mainland television advertising campaign in April and
"We're seeing the first positive impact of in the June numbers
from the West Coast. The impact on the Midwest and East should show
up in July, August and later this fall," she said. HVCB expects to
see the results of a $6 million advertising campaign in Japan,
which ran late May and mid July, by late summer.
The state's tourism slowdown began last fall. Mainland visitors
declined October through February and again in May. Eastbound
visitors dropped November through February, with the June decline
following three months of increases.
An HVCB concern is a continuing decline in the Japanese average
length of stay. This resulted in a decline in the state's total
visitor days for the first six months of 2.1% from the period last
For the half-year, total visitors numbered 3,382,850, down a
slight 0.6% from last year's period. The 1,699,920 mainland
visitors for the six months were up 0.7%; eastbound visitors, at
1,348,120, dropped 0.6%.