HONOLULU -- The Hawaii Attractions Association (HAA) is working to
place greater emphasis on travel agents in its marketing strat-egy.
The group earlier this year had joined with the Oahu Visitors
Bureau and four hotel chains on a travel agent blitz. Sales calls
were made to more than 5,000 agents in 10 midwestern, eastern and
The HAA's Web site, www.hawaiiattractions.com, includes information
on each member attraction. The group offers consumers and agents a
45-minute video on Oahu attractions and a map brochure.
The materials cost $9.95, including shipping and handling, and
can be obtained by calling the group's mailing house at (800)
Agents can get multiple brochures and specific information,
including member commission structures, by contacting HAA at (808)
596-7733, or fax (808) 596-2277.
"Agents are important to us, and we would like to see more of
them pre-book clients," said Lori Lum, HAA president.
Formed in 1990, three years ago HAA changed its name from Oahu
Attractions Association. Plans call for HAA to expand its
membership to the neighbor islands.
Three of its members -- Atlantis Submarines, Hilo Hattie and
Maui Divers -- have neighbor island operations. Other members are:
Aloha Tower Marketplace, Bishop Museum, Dole Cannery, Dole
Plantation, Hawaii Maritime Center, Hawaii IMAX Theater and the
Kodak Hula Show, Kualoa Ranch & Activity Club,
Paradise Cove Luau, Paradise Cruises, Polynesian Cultural
Center, Sea Life
Park, USS Arizona Memorial, USS Bowfin Submarine Museum, Waikiki
Aquarium, Waikiki Trolley and Waimea Valley Adventure Park.
All members contribute to the group's attendance figures except
Aloha Tower Marketplace.