Hawaiian association focuses effort on agents

HONOLULU -- The Hawaii Attractions Association (HAA) is working to place greater emphasis on travel agents in its marketing strat-egy.

The group earlier this year had joined with the Oahu Visitors Bureau and four hotel chains on a travel agent blitz. Sales calls were made to more than 5,000 agents in 10 midwestern, eastern and southwestern states.

The HAA's Web site, www.hawaiiattractions.com, includes information on each member attraction. The group offers consumers and agents a 45-minute video on Oahu attractions and a map brochure.

The materials cost $9.95, including shipping and handling, and can be obtained by calling the group's mailing house at (800) 539-6248.

Agents can get multiple brochures and specific information, including member commission structures, by contacting HAA at (808) 596-7733, or fax (808) 596-2277.

"Agents are important to us, and we would like to see more of them pre-book clients," said Lori Lum, HAA president.

Formed in 1990, three years ago HAA changed its name from Oahu Attractions Association. Plans call for HAA to expand its membership to the neighbor islands.

Three of its members -- Atlantis Submarines, Hilo Hattie and Maui Divers -- have neighbor island operations. Other members are: Aloha Tower Marketplace, Bishop Museum, Dole Cannery, Dole Plantation, Hawaii Maritime Center, Hawaii IMAX Theater and the Kodak Hula Show, Kualoa Ranch & Activity Club,

Paradise Cove Luau, Paradise Cruises, Polynesian Cultural Center, Sea Life

Park, USS Arizona Memorial, USS Bowfin Submarine Museum, Waikiki Aquarium, Waikiki Trolley and Waimea Valley Adventure Park.

All members contribute to the group's attendance figures except Aloha Tower Marketplace.

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