Hedonism III to open in September

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MONTEGO BAY -- Soon there will be two reasons to leave your bathing suit home when packing for your trip to Jamaica.

That's because SuperClubs will open its second Hedonism resort -- Hedonism III Runaway Bay -- Sept. 1. Confusing though it may sound, SuperClubs' first Hedonism property, in Negril, is called Hedonism II. "We had no choice but to call [the new Hedonism] 'III' since we called the first one 'II'," said a SuperClubs spokeswoman. Open to clients 18 years and older, the Hedonism brand is not for the conservative.

Frolicking, drinking and partying are what a Hedonism vacation is all about, and clients are encouraged to wear their togas very loosely. Hedonism II reserves a spot on its beach for nude sunbathers, and so will Hedonism III.

"Over the past five years, we have established four distinct brands for SuperClubs -- Grand Lido, Breezes, Hedonism and Boscobel Beach," said John Issa, SuperClubs chairman. "More recently, we have been focusing on growing those individual brands, and Hedonism III marks an expansion of the company's best-known product."

Water will be an important element of the 225-room Hedonism III. The resort will feature a four-story transparent water slide that cuts through the disco and feeds into the main swimming pool. There will be three pools in all, including one for nudies.

There will be four restaurants, five bars and four Jacuzzis, including one with a see-through tub. Rooms will be equipped with direct-dial phones, televisions, CD players, safe-deposit boxes, alarm-clock radios, hair dryers, coffeemakers and irons and ironing boards.

Like its sister resort, Hedonism III will offer circus workshops, with daily classes on the trapeze, trampoline and Spanish rope (thankfully, clothing is not optional).

Duffers will be treated to greens fees at the nearby Breezes Golf and Beach Resort. In other SuperClubs news, Negril will get its third SuperClubs when the 225-room Breezes Negril opens in 2000.

SuperClubs

Phone: (800) 467-8737

Web: www.superclubs.com

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