History Channel to promote NYC with $19.5M partnership deal

NEW YORK -- New York City inked a tourism marketing deal with cable TVs History Channel.

Under the $19.5 million multi-year partnership, the cable station will provide the city with $15 million in free advertising to promote tourism, $3.5 million for historic preservation and $1 million to produce five, one-hour segments about the city that will air on the cable channel.

The cable station will develop walking tours of New York City conducted by Grayline and will pay for an official History Center that will be operated by the city. In return, the city will provide space at bus shelters, phone kiosks and other outdoor locations for History Channel ads.

The advertising campaign and walking tours are scheduled to launch in the spring.

To contact the reporter who wrote this article, send e-mail to Jorge Sidron at [email protected].

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