ACAPULCO, Mexico -- Hotel companies and airlines with a major
presence in Mexico announced growth and marketing strategies at
last month's Tianguis Turistico conference here.
The following is a rundown of some of the major
• Spain-based hotel operator Sol Melia said it will rebrand
several properties this year, including several in Mexico.
The hotel company said it will upgrade the Melia Cancun
Convention Center Beach & Spa Resort to its Gran Melia brand,
effective next fall, and the Paradisus Cozumel resort to the Melia
Cozumel in November.
Elsewhere, Sol Melia will rebrand the Melia Playa Conchal in
Costa Rica to the Paradisus Playa Conchal on Nov. 15.
• Mexicana Airlines said it will launch nonstop service between
Denver and Mexico City on May 2 and between Denver and Zacatecas on
Pending approval, the airline said it will begin nonstop service
between Sacramento, Calif., and Guadalajara, with continuing
service to Mexico City, on July 1.
• The owner of the Punta Mita resort development near Puerto
Vallarta is poised to announce which hotel companies will operate
the four remaining hotel projects planned for the 1,500-acre site
in the state of Nayarit.
The owner, DINE S.A. de C.V., Mexico's largest real estate
development firm, said it would make an announcement this month in
The site is home to the 140-room Four Seasons Punta Mita, Four
Seasons' first hotel in Latin America, as well as to an 18-hole
A DINE spokeswoman said the site's second hotel will be a
68-room, all-suite property. The development's third hotel will be
its largest, with 220 rooms.
These two properties are expected to break ground this year and
open within two years of the groundbreaking, the spokeswoman
The remaining two hotels will have 100 rooms or less, the
spokeswoman added. Two other golf courses also are planned.
Meanwhile, DINE this summer will break ground on three- and
four-bedroom private villas at the resort. Villa prices will start
at $1.4 million.
• Mexico Boutique Hotels, the Puerto Vallarta-based operator of
small luxury hotels in Mexico, announced eight new members,
bringing the number of hotels in the association to 35 in 22
The new hotels are in Guadalajara, Zacatecas, Punta de Mita and
In a move to boost travel agent business, the association also
announced it will integrate all of its members into the major GDSs
by the end of the year.
Eight hotels will be available via the GDSs, starting May 1.
The group, whose hotels previously were bookable only through
its Web site, earlier this year unveiled a toll-free
number for customers in the U.S., (877) 278-8018.