PLAYA DEL CARMEN, Mexico -- If it ain't broke, don't fix it. But
make the next one better.
That appears to be the philosophy driving Iberostar Hotels &
Resorts' expansion in Mexico, where the Spanish-owned hotel company
is poised to open its sixth hotel in November, the 446-room
Iberostar Paraiso Lindo.
The $50 million-plus property will be situated next to the
Iberostar Paraiso Beach, which is adjacent to the Iberostar Paraiso
Bettina Boskovsky, marketing manager for Iberostar, said the
company's resorts in Mexico have enjoyed 90% occupancy this
"Americans are looking for places they are familiar with, that
are secure and close to home, so they are coming to Mexico and
staying at our resorts in record numbers," Boskovsky said.
She attributed much of the company's success to U.S. tour
operators and travel agents, who account for 97% of business to its
Paraiso Lindo will be a more upscale version of its sister
all-inclusive resorts. Rates will be about 20% higher, starting at
about $140 a room.
For the increase, guests will have 24-hour room service and
access to six restaurants, including a steakhouse and Asian, Cajun
and Italian eateries. Paraiso Lindo guests also will have
dine-around privileges at its sister properties, although the
privilege will not be reciprocal for guests of the other
Paraiso Lindo will feature four three-story, bungalow-style
buildings surrounded by courtyards and gardens.
The resort's rooms will be larger than those at its sister
properties. All rooms will have marble bathrooms with showers,
satellite TVs, coffeemakers and complimentary minibars.
Two presidential suites and 14 of the resort's 62 junior suites
will offer whirlpools on their terraces. The resort will have five
swimming pools, a spa and fitness center, an Internet cafe and a
PADI dive shop.
Iberostar also plans to open a conference center with room for
more than 1,000 people on the grounds of the Paraiso Lindo in
For more information, call (888) 923-2722 or visit the Web at www.iberostar.com.
To contact reporter Jorge Sidron, send e-mail to [email protected].