As the Official Partner country of the ITB
Berlin trade show, which will be held in Berlin March 7 to 11,
Incredible India, the marketing entity for India Tourism, is
sponsoring the opening ceremony on Tuesday, complete with food
stations, dance performances, yoga and ayurveda demonstrations to
promote cultural tourism to India.
India will have its own exhibition hall, which will prominently
feature Maharashtra, the province that is the home of Mumbai
(Bombay), the beaches of the Arabian Sea and a number of UNESCO
World Heritage Sites.
as the Official Partner at ITB marks its coming of age as a tourism
destination, according to tourism officials.
recently released figures from the Maharashtra Tourism Development
Corp., Indias foreign tourist arrival numbers have shot up 78% in
the last five years.
Satellite Accounting for India reports that the tourism sector
employs 41.8 million people, about 8.8% of the countrys total
For details about
ITB, visit www.itb-berlin.com.
To contact the reporter who wrote this article, send e-mail
to David Cogswell at [email protected].