LAHAINA, Hawaii -- A new partnership between Activity World here
and Livermore, Calif.-based Hawaii World enables the former to
offer travel agents 5% to 10% commission on its island activities
such as luaus and helicopter rides.
Activity World, which has no ownership connection to Hawaii
World, said it hopes to reach even more agents than it works with
"We've been working with travel agents for 15 years, but the new
twist to this is our partnership with Hawaii World," said owner
Mary Twist, president of Hawaii World, said she is happy to
offer her agents an extra way to make money.
"We're sending out [Activity World] brochures first to our top
250 agents, but they will be available to all of our agents, which
is about 3,000," said Twist.
Twist said her company is acting as a "marriage broker" between
agents and Activity World and is not taking a cut of the
Activity World also launched an incentive that enables agents to
pick up more commission for activities their clients book
independently when arriving on the islands.
"Any agent can get a commission for all subsequent bookings his
client makes, provided the first booking was made with the agent
prior to the client arriving here," Hill said. "Commission on
subsequent bookings is like free money."
Activity World offers more than 400 activities on all the
islands, with an emphasis on Maui.
Some of the company's most popular activities are luaus, helicopter
rides, private tours, rain-forest hikes and volcano tours on the
Big Island, according to Susan Singhaus, head of Activity World's
travel agent department.
Other larger wholesalers in the Hawaii market "corral clients at
breakfast seminars once they are in Hawaii, where they are sold the
activities and the wholesaler takes all the commission and the
travel agent gets nothing," Twist said.
"That's why this is revolutionary for us -- because it gives the
commission to the agent. There's nothing in it for us except as a
service to our agents."
Hawaii World will give Activity World the names and hotel phone
numbers of its agents' clients in Hawaii so Activity World can make
a sales pitch to them once they have arrived.
"The agents I spoke to felt good about this part of the
program," Twist said, and were not worried clients would be
irritated by unsolicited phone calls.
"This program is a major hot ticket for agents," she added. "I
did a few seminars recently, and when I told them about the
program, they applauded because it's a new way for them to get
Twist said Hawaii World sells almost exclusively to California
agents. The vast majority of her clients are high-end repeat
visitors who visit the outer islands.
Singhaus said Activity World has 20 locations on Maui. There
also are sites on Kauai and one in Kona on the Big Island.
Singhaus said she previously worked at a company doing the same
type of activity program with agents and the "growth in pre-booked
activities has been tremendous. In the last three years, my sales
went from $60,000 to $400,000 to $800,000.
"Right now, I have probably 450 travel agents I work with, not
counting those at Hawaii World who are coming on, and I hope to
double that by the end of 2002," said Singhaus.
"One thing the agents like is that I am in Hawaii, I know all
the activity sales reps and I have all the up-to-date
To get a copy of Activity World's brochure, call (888) 667-7777
or visit www.hawaiiactivityworld.com.