TEL AVIV, Israel -- Exhibitors from more than 20 countries attended
the sixth annual Israel Mediterranean Tourism Market early last
month at the Israel Trade Fair & Exhibition Center in this
An estimated 2,600 travel professionals and 7,000 consumers also
attended. The record number of participating countries and entities
was reported to be nearly double last year's and included Jordan
and the Palestinian Authority.
In addition, the tourism authorities of Morocco and Tunisia
reportedly sent letters expressing their intention to attend next
Participants included regional associations, resort and vacation
sites, active destinations, hotels, car rental companies, airlines,
cruise lines, tour bus companies and limousine services from Israel
and neighboring Middle East countries as well as from Europe, North
Africa, the Far East and the West.
The fair was held under the auspices of the Israel Ministry of
Tourism, El Al Israel Airlines, the Israel Hotel Association and
the Association for Tourism Tel Aviv-Jaffa.
It was organized by Ortra, one of the country's major congress
and exhibition organizers, and Israel Travel News, Israel's only
major publishing house specializing in tourism.