Israel: The Jewish Market

Results of a survey on the potential of the Jewish market were released by the Israel Ministry of Tourism.

The Jewish American Travel Market Survey, conducted by Response Analysis Corp. in Princeton, N.J., canvassed a nationwide sample in a telephone survey from July 29 to Sept. 9 of last year. It polled 1,206 Jewish American adults (age 18 or older) heads of households who take an annual travel vacation, mostly abroad.

Data indicated that 1.9 million have never been to Israel and that about 324,000 expect to go. Of the total interviewed, about 22% have visited once and a similar percentage have made the trip more than once. About half of the total number of people who have been to Israel said they are extremely likely to go again.

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