NEW YORK -- Italy, never a tough sell in the worst of
circumstances, should soon become even easier for travel agents to
book, thanks to the newly created Italian Travel Promotion Council.
The council, which was established by the Italian Government
Tourist Board (ENIT), comprises 11 U.S. tour operators specializing
in Italy and three trade association presidents.
"The function of the council is to assist the ENIT offices in
marketing Italy as a major tourist destination," said council
chairman Fred Berardo, president of Jersey City, N.J.-based Central
Also presiding over the council, which recently met for the
first time, is vice chairman Mauro Galli, president of TourCrafters
The first order of business, after naming the officers and
members, was to create a marketing committee headed by Steve
Perillo, president of Perillo Tours in Woodcliff Lake, N.J. Also on
the committee are April Merenda, president of CIT Tours.; Rosario
Mariani, president of Italitours, and Angelo Scroppo, president of
Donatello Tours, all in New York.
"This committee fulfills one of the primary functions of the
council, which is to recommend a marketing plan to ENIT," Berardo
said. Specifically, the committee will be involved in identifying
markets, developing marketing programs and seeking ways to better
distribute the product and increase awareness of the destination,
The committee also will analyze any problems with regard to
travel to Italy, Berardo said. "One of first issues we will address
is the information distribution from ENIT," he said.
Berardo said the committee will monitor the new system and make
recommendations based on its performance. The council also will
concentrate on creating a marketing plan for 1999.
NEW YORK -- Tour operators who are members of the Italian Travel
Promotion Council are:
Steve Perillo, Perillo Tours of Woodcliff Lake, N.J.Fred Berardo, Central Holidays, Jersey City, N.J.Franca Franzaroli, Donna Franca Tours, Boston.Angelo Scroppo, Donatello Tours, New York.Peter McCormack, Trafalgar Tours, New York.Mauro Galli, TourCrafters, Chicago.April Merenda, CIT Tours, New York.Rosario Mariani, Italiatour, New York.Bert Svensson, Legend Tours, San Diego.Gino Di Nallo, Touritalia of Chicago.Luigi Camera, Visit Italy Tours, Los Angeles.
Association president members are:Robert Whitley of the U.S. Tour Operators Association.Michael Spinelli of ASTA.John Hawks of ARTA.
Tour operators were selected based on the volume of tourists
they send to Italy.