NEW YORK -- The Japan National Tourist Organization (JNTO) kicked
off its $2 million "Explore Japan" campaign on March 15.
It includes consumer and trade print advertising, a sweepstakes
that awards 10 free trips for two to Japan, a revamped Web site,
new brochures and fam trips.
The campaign's major component is a sweepstakes for 10 free
nine-day escorted trips to Japan worth up to $4,800 for two people
who visit Tokyo, Hakone, Kyoto and Osaka. The sweepstakes can be
entered by filling out a coupon that accompanies the newspaper ads,
by postcard or on the Web site, www.japansweepstakes.com.
Sweepstakes entries must be postmarked by April 10 and received
by April 15. Winners will be selected by April 29. The JNTO said it
expects about 50,000 entries.
Meanwhile, the JNTO said it will unveil a revamped version of
its www.japantravelinfo.com Web site by March 31.