NEW YORK -- The Jamaica Tourist Board will launch a $2.6 million
cable TV and consumer print ad campaign Sept. 23, said Fay
Pickersgill, director of tourism.
The ads will continue the "One Love" theme, featuring the Bob
Marley song of the same name.
Three trade fams, hosting up to 200 agents each weekend, are
planned in October for Negril, Montego Bay and Ocho Rios.