JACKSONVILLE -- The Jacksonville Convention & Visitors Bureau
launched an ad campaign aimed at draw-
ing family reunion business from the African-American
Jacksonville CVB officials unveiled the new campaign to the
Inter-American Travel Agents Society. This organization -- which
has a large African-American membership -- convened here April 28
to May 2.
The ads, which will run all year in African-American
publications, provide information on planning reunions and explain
why the Jacksonville area can add "spice" to the events. The agents
also toured the area.
In an announcement before the agent group met, Kitty Ratcliffe,
bureau president, said, "Family reunions are a very good niche for
us, and we are ex-cited about this new ad campaign. The ads will
cite everything we can offer family reunion planners -- from
accommodations to cultural attractions."
In conjunction with the effort, the bureau produced a guide,
Passages, with information on multicultural activities. Guide
requests can be directed to Larry Walter, director of the bureau's
multicultural department. Jacksonville & the Beaches Convention
& Visitors Bureau 201 E. Adams St., Jacksonville, Fla. 32202;
Phone: (800) 733-2668; Web: www.jaxcvb.com