NEW YORK -- The Jamaica Tourist Board launched a $2.5 million U.S.
television advertising campaign in key markets that will run
through July, according to Fay Pickersgill, director of tourism.
Prior to the campaign launch, JTB negotiated a payment schedule
with the Jamaican government for an outstanding debt with its ad
firm, Foote, Cone & Belding.
In related news, operator Sunburst
Holidays is giving agents who mention the JTB TV spots a $50
bonus coupon for every booking of inclusive, seven nights or longer
stays, and $25 for shorter inclusive stays and all EP bookings.
The coupons are valid as payment on other bookings made by Sept.
30 and will be sent with clients' travel documents.
For details on the Sunburst incentive, call (800) SUNBURST or
visit www.sunburstholidays.com on the Web.