Jamaica encourages U.S. travelers to apply for passport

The Jamaica Tourist Board, along with the Jamaica Hotel & Tourist Association, launched a Passport to Rewards program aimed at the estimated 80% of U.S. citizens who do not have a passport.

According to JTB figures, the U.S. market accounted for 786,000 visitors between January and July this year, or about 70% of the island's total visitors.

The initiatives, designed to encourage travelers to apply for their passports as soon as possible, include:

" Coffee break: Free Blue Mountain coffee and passport information will be handed out and passport applications taken at commuter rail terminals in Chicago, New York and Washington, through mid-March.

" First-timers: Visitors who travel to Jamaica after Jan. 23 and have Jamaica stamped first in their passports will receive special credits that equal the amount spent on the passport application. The incentives include spa treatments, room upgrades, greens fees, and more. The credit applies to all visitors who show proof of the cost of a new passport. For a list of participating hotels, visit www.visitjamaica.com/rewards.

To contact the reporter who wrote this article, send e-mail to Gay Nagle Myers at [email protected].

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