NEW YORK -- Jolly Hotels is easily one of the largest hotel chains
in Italy, but there is only one place in the U.S. where a traveler
can sample its hospitality.
Located here on Madison Avenue and 38th Street, the Jolly Hotel
Madison Towers "is the only Jolly Hotel in the U.S.," Rosanna
Coscia said. "We are the [U.S.] flagship."
Coscia, who has been general manager of the property for the
past two years, said at one time the Valdagno, Italy-based Jolly
Hotels considered expanding throughout the U.S.
"Before 2000, there was a plan to invest in management
properties," Coscia said. "But back in 2001, that didn't look
promising. Then we had 9/11, so we decided to wait. But I feel
later on, maybe 2005 or 2006, there may be some interest
Instead, Jolly Hotels invested more than $30 million in
renovating the Jolly Hotel Madison Towers, refurbishing the rooms,
public spaces and just about every inch of the property, which was
built in 1928.
Jolly Hotels "wanted to bring us to the level of a Master
Hotel," Coscia said, referring to a special designation the chain
uses for its select four-star properties.
Of the 50 hotels in the Jolly Hotel chain, only a handful are
considered Master Hotels. They include the Jolly Hotel Carlton in
Amsterdam, the Jolly Hotel St. Ermin's in London and the Jolly
Hotel Lotti in Paris.
Coscia describes this incarnation of the Jolly Hotel Madison
Towers as a "boutique, because of the European flavor. We don't
want to be known as a mass-[market] hotel where everyone becomes a
Nevertheless, with 243 rooms, the Jolly Hotel Madison is a large
The property, located a short walk from the Empire State
Building and Fifth Avenue shopping, features Cinque Terre, an
upscale Italian restaurant; Caffe Buongiorno, serving breakfast and
lunch; the Whaler Bar; meeting facilities that can accommodate up
to 120 meeting delegates; and a spa.
Rooms, including seven junior suites, feature such amenities as
high-speed Internet access.
Coscia describes the furnishings in the deluxe rooms as "very
modern, very linear," while superior rooms boast furnishings with a
"more traditional" look.
Because the property was built in the 1920s, each room has a
slightly different layout. And as part of the renovation, some
rooms were made larger.
But although guests may find a lot new with the Jolly Hotel
Madison Towers, they will also find much has not changed.
"When you come in, you have a feeling of home," Coscia said.
To contact reporter Michael Milligan, send e-mail to [email protected].
Shop N.Y., get discounted stay
NEW YORK -- The Jolly Hotel Madison Towers is marketing a
package that turns shopping and Broadway show receipts into
discounts on stays.
The three-night package, available through March 31, provides
guests who present a shopping or Broadway show receipt totaling at
least $70 with a discount of $35 off their room rate. Only one
ticket receipt is accepted per day. Or guests can opt for a
half-day sightseeing tour.
Rates start at $340, single or double. The package includes
To book, call the Jolly Hotel Madison Towers at (212) 802-0600
or visit www.jollymadison.com. -- M.M.